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FusionPro Links makes personalized direct marketing programs easy to implement, manage and document. With this vendor-hosted platform, users can create a customized online response experience with personalized URLs and microsites for variable data publishing (VDP) marketing campaigns, and manage these campaigns with a comprehensive suite of tracking and reporting features. By delivering a unique user experience, you improve response rates and obtain a measurable return on your marketing investment.

Benefits

• Add an Innovative Cross-Media Solution to Your Marketing Arsenal

  Create a unique online response experience using personalized URLs, built in to direct mail or email, with microsites for VDP marketing campaigns that provide meaningful communication and inspire action.

• Unparalleled $995 Pricing With Unlimited Personal URLs

  Providing a full breadth of versatile features including flexible input controls and response notifications, sophisticated reporting, and custom HTML support, you can effectively create powerful 1 to 1 cross media campaigns at an affordable price.

• Receive Instant Notifications on Campaign Responses

  Email notifications of click-through and microsite activities are instantly delivered to give your organization the information it needs to document the effectiveness of your campaigns.p>

• Real Tracking Capabilities of Direct Mail Campaigns

  Personal URLs increase response rates and provide an easy method of tracking the results of direct mail campaigns. Personalized URL campaigns need personalized mail. That means more print work for you and your digital production team to keep your business running at full speed.

• Deliver Personalized Text, Imagery and Video

  Unleash the power of personalization with unique microsites to schedule training or for promotional registrations and surveys. Include personalized Flash movies for the ultimate online experience.

Features

• Create personalized URLs for each recipient in a VDP campaign
• Develop personalized microsites for each unique prospect
• Collect data through the use of microsite surveys and delete selected responses from a campaign, as necessary for accurate reporting
• Alert sales and marketing of response data in real time with campaign activity notifications
• Detailed reporting functionality for campaign response data
• Export lists in CSV or XLS format to avoid the size limitations of the XLS format and Excel's cutoff point of 65,000 data records
• Multilingual personalized URL support to avoid browser support limitations, assure special/foreign character data is properly maintained and confirm valid personalized URLs are generated from data
• Configure additional user types to receive notifications and allow administrator to set response notifications based on either first response or click-throughs for each personalized URL