With VDP technologies, print service providers can deliver a wide range of applications for end users in a number of different vertical markets. From customized billing transactions, to tailored brochures and newsletters or targeted direct mail campaigns, personalized print marketing solutions deliver meaningful and relevant information by tapping into existing customer or prospect data or acquiring data files from outside sources. Personalized graphic communication, whether online or print, has been proven to increase response rates, shorten response times, and increase the size and frequency of purchases.
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FusionPro® VDP Producer is a server-based application that accepts unlimited, simultaneous variable data publishing (VDP) job submissions into a centralized job queue, where they can be viewed and controlled from any FusionPro VDP Creator or Designer workstation. Built for large or complex VDP jobs, FusionPro VDP Producer can be installed in minutes and requires no programming. Requests flow directly to FusionPro VDP Producer, offloading the VDP composition process from local desktop machines. Email notification and the ability to copy finished VDP output to a RIP hot folder offer time-saving and cost-effective workflow automation, for a higher margin per job than traditional VDP workflows that require numerous hands-on processes.
FusionPro® VDP Producer (API) helps create and manage large-scale personalized marketing collateral programs using the core FusionPro variable data publishing (VDP) composition engine. It can be integrated with a variety of Web-to-print solutions and high-volume, hands-off internal VDP composition workflows, generating tens of thousands of document pages per hour from layouts created with FusionPro VDP Creator.