About PTI FAQ:

Who Is PTI Marketing Technologies®?

PTI Marketing Technologies®, a leading provider of personalized cross media marketing and integrated collateral management solutions, delivers Software as a Service (SaaS), server, and desktop technology to corporate enterprises, advertising and creative agencies, and marketing and print service providers.

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What is the PTI Solution Suite?

The PTI Marketing Technologies® solution suite consists of six highly integrated products that range from server and SaaS offerings to desktop applications. When the suite is fully implemented with an HP Indigo digital print workflow, Printable customers achieve unrivaled competitive advantage in their industry or market segment.

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What platforms do the integrated marketing solutions from PTI run on?

The FusionPro VDP solutions run on Mac OS 10.3-10.5 and Windows XP, 2003, and Vista. The MarcomCentral solution is a hosted Software as a Service (SaaS) solution that requires only a web browser to access.

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What products does PTI offer?

MarcomCentral - a turnkey hosted document ecommerce and web to print system, consisting of three modules -- Store, Dashboard, and Manager:

Store - A Store is the ordering portal for MarcomCentral where end-users access and order from their catalog of print on demand, inventoried, and customizable collateral products. With the Store’s user rights management system, end-users only have access to the collateral products important to them, and their user experience can be completely customized. When modifying collateral or launching direct marketing campaigns, a user’s personal information can be incorporated automatically and access control manages the type of data or functionality made available.

With integrated e-commerce capabilities, including support for credit card, P-card, spending accounts (user budgets, marketing co-op budgets, etc.) and purchase orders, orders may be submitted directly or enter into an optional purchase approval workflow. Integration with third-party procurement systems such as Ariba, Ketera, Oracle Exchange, SAP, and more, the MarcomCentral Store becomes a key link in an enterprise supply-chain management workflow.

Dashboard - The Dashboard is the service provider’s portal into MarcomCentral. On the Dashboard, suppliers access orders to be fulfilled and follow them through the fulfillment cycle, from New Orders, through Job Ticketing, Shipping, and on to Invoicing or credit card settlement. For print orders, integrated imposition options allow for generation of press-ready output files of any format. With optional integrations with digital print workflows, jobs are sent directly to press, ready to be produced, finished, and delivered. A sophisticated reporting engine puts transactional and fulfillment data at your fingertips, and a full suite of data feeds and web services make integrations with print MIS systems and inventory management systems straightforward.

Manager - The Manager is the portal into MarcomCentral for system administrators and graphic designers. MarcomCentral Stores are built in the Manager, and Catalogs, Users, User Groups, Payment Methods, Shipping Methods, and user rights are all handled through the Manager. Additionally, dynamic FusionPro variable data templates are managed, configured, and associated with products in the Manger to enable online customization and ordering of collateral and direct marketing campaigns.

FusionPro Desktop - the choice of thousands of Variable Data Printing professionals worldwide, FusionPro Desktop incorporates VDP template design, rules logic, and optimized VDP output in a powerful yet affordable solution. With an Adobe PDF workflow, Mac and Windows versions, and 9 included VDP output formats, FusionPro Desktop can handle simple through advanced VDP requirements.

FusionPro Direct is a solution for customers that routinely compose large record-set VDP print streams and require speed and automation in their internal VDP workflow. This scaleable solution includes a streamlined job submission workflow, extremely fast composition speeds, email notification, and direct submission to RIP hot folders

FusionPro Server is the core variable document composition engine in the FusionPro suite of solutions. With FusionPro Server, developers can implement the PTI Marketing Technologies® VDP technology to create custom Web to Print applications, internal automated workflows, or needs-specific solutions. All supported output formats and developer API's are included to allow users to deliver custom versioned or VDP outputs to meet specific client needs

FusionPro Live is a web-based solution that brings FusionPro Desktop variable document template design capabilities directly to the web browser.

FusionPro Links offers the ability to create personalized URLs and implement microsites in direct marketing campaigns.



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