PTI Marketing Technologies™, a leading provider of software as a service (SaaS) Web-to-print and personalized marketing solutions, announced today the integration between MarcomCentral™ and Choice Connector's ChoiceSHIP product. The integration provides a shipping workflow that automatically transfers data bi-directionally between in the PTI's renowned MarcomCentral web-to-print product and UPS WorldShip® and FedEx Ship Manager™ shipping systems using ChoiceSHIP. The integration eliminates manual data entry by automatically transferring order, job, and shipping information between the two systems.

McKella280, a leading graphic services company in Pennsauken New Jersey, is the first to successfully implement the new integration. "We were happy to see that PTI and Choice Connector have worked together to provide a seamless integrated workflow", comments Raymond Munyan, Director of Information Technology at McKella280. "It had become essential for us to integrate shipping as we grew our fulfillment business." McKella280 utilizes PTI's MarcomCentral software to deliver online print management, which allows its customers to optimize their internal workflow, personalize their printed material and develop 1-to-1 marketing programs for its customers. McKella280 also utilizes ChoiceSHIP to connect UPS and FedEx to MarcomCentral for real-time bidirectional shipping automation.

The new integration shortens the ship-to-bill cycle time by embedding freight charges, including customized business rules. There is no longer a need to wait for carrier invoices before billing. Another key benefit of the integration is the elimination of double entry which reduces errors and saves valuable labor.

"Our team is excited to see the success McKella280 is achieving with the ChoiceSHIP integration", comments Shabe Behzadpour, Professional Services Manager at PTI Marketing Technologies. "We expect many more MarcomCentral customers will look to connect their existing UPS and FedEx shipping solutions using the new integration. PTI Marketing Technologies is committed to helping our customers automate their workflows. Partnering with companies such as Choice Connector provides a tremendous value that cannot be understated."

Choice Connector, a software integrator for the fulfillment and printing industry, improves efficiencies by eliminating the double-entry of order details between systems and automates the shipping process for those orders. Orders received from customers in one system almost always are re-entered into a second system for processing, invoicing and shipping. Without an automated method of translation and integration between the systems this inefficient process quickly erases the profit hoped gained in this small order, high volume business.

ChoiceSHIP and ChoiceICE by Choice Connector provide the translation, synchronization and integration needed to compete and stay profitable. ChoiceICE will automatically move order information from your agent system to your manufacturing and accounting software, then return shipping results back to your agent system without manual intervention. ChoiceSHIP is our shipping connector for UPS WorldShip® and FedEx Ship Manager™ that allows for instant productivity improvement, error elimination and faster customer invoicing.