New SMS Offering Expands Personalized Cross Media Campaign Capabilities
Solana Beach, CA, April 20, 2011 - PTI Marketing Technologies, a leading provider of software as a service (SaaS) web-to-print and marketing personalization solutions, announced today the launch of mobile campaign services that can produce dynamic SMS text messaging campaigns. Powered through renowned marketing service provider, ExactTarget®, the new mobile services provide powerful cross media capabilities to PTI's customers.
The new offering utilizes ExactTarget’s full mobile capabilities for SMS marketing consisting of campaign creation, deliverability, tracking, and reporting without the need for internal investments in hardware, software, and development resources. The content of an SMS text message can be seamlessly versioned or personalized using fields from a recipient database. A personal url embedded in a text message provides recipients a completely personalized cross-media experience. Mobile campaigns accomplish a variety of marketing objectives including customer acquisition, list enrollment, product awareness, and promotion participation.
"Mobile is an essential media component for digital marketers," states Dustin Ritter, Director of Marketing at PTI Marketing Technologies. "Our partnership with ExactTarget allows us to deliver best in class email and mobile marketing capabilities in a single unified platform." Coleman Kane, President and CEO of PTI Marketing Technologies adds, "We will continue to expand our personalized cross-media capabilities to meet the needs of today’s marketing professionals. Adding SMS rounds out the entire PTI VDP offering which now includes email, web, print, image, and mobile personalization."
For additional information regarding PTI’s new mobile SMS services, visit www.pti.com/mobileservices or call 800.220.1727.
About PTI Marketing Technologies (PTI) - PTI is a worldwide leader in marketing and printing technologies serving enterprise users and print service providers. Built on open-architected technology, PTI Marketing Technologies offers both online corporate storefronts (available in both Software as a Service [SaaS] and server versions) and scalable variable data publishing (VDP) software to produce powerful personalized marketing campaigns. PTI Marketing Technologies technology integrates easily with a wide variety of enterprise applications as well as production workflows from Hewlett-Packard, Ricoh, Canon, Xerox, Kodak and more. For more information go to www.pti.com or call 800.220.1727.
About ExactTarget - ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture Genesis. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc.