Solana Beach CA – October 8, 2007 – Integrated Marketing Solutions including Personalized Cross-media Direct Marketing and Collateral Management Solutions, powered by PTI Marketing Technologies™, will be demonstrated at DMA07, Chicago, IL, from Sunday, October 14, through Tuesday, October 16.
Cross-media Direct Marketing Solutions
New marketing channels are redefining the way companies communicate with their customers and prospects and “interactive” outlets are the latest channel to be integrated. New tools, such as the cross-media solutions powered by PTI Marketing Technologies™ take advantage of the vast amount of data available to present personal and relevant messages that make marketing more effective, more responsive, and less wasteful.
Features of the Cross-media Direct Marketing Solution include:
The direct distribution of customized direct mail combined with customized microsites launched with personalized URLs
Creation of personalized URLs from the same list data used in the direct mail campaign to provide accurate tracking of cross-media responses
User roles that allow campaign managers, sales staff, and others the ability to quickly access the information that is most important to them
Integration with existing data sources including SalesForce.com, internal databases, or alternate list sources; list selections can be saved for easy re-use in follow-up campaigns
Campaign analytics that allow campaign managers to calculate and report campaign ROI
Full reporting of response data within or across campaigns to allow measurement of campaign effectiveness across lists, campaigns, regions, or select demographics
Email follow-up options for additional opportunities to re-enforce the brand or message to each recipient
Passcode access that prevents unauthorized accessed to potentially sensitive customer data on microsites
Collateral Management Solutions
The collateral management solution, powered by PTI Marketing Technologies™, is a turnkey hosted document ecommerce and web to print system offering the ability to quickly setup powerful corporate collateral and campaign management sites with highly customizable and data-driven functionality.
The system includes online document localization and customization, marketing collateral and promotional item management and fulfillment, inventory tracking, print on demand, and very sophisticated corporate procurement features such as spending accounts and multiple levels of approval. Marketing communications managers benefit from automated job submission, streamlined file transfer, and “hands free” workflow.
The Collateral Management Solution:
Provides an intuitive, easy-to-use online tool for ordering modified and repeated printed materials including versioned and variable data programs
Allows dispersed staff and third party sales channels to order and manage their own collateral procurement and use
Improves communications internally and externally and maintains customer and channel relationships
Provides the means to create managed collateral use programs from existing print projects
Offers system administration tools to build and maintain branded public websites, catalogs, and customer centers, and manage user security and access
Performs bulk operations such as populating users groups, adding multiple catalog items, setting or modifying prices, and managing inventory data
Integration Tools
Leveraging a sophisticated set of web services and data feeds, the Integrated Marketing Solution, powered by PTI Marketing Technologies™, easily integrates with ERP solutions such as Ariba, PeopleSoft, Ketera, SciQuest and SAP; CRM offerings such as SalesForce.com; and content management solutions like Documentum. Web services and data feeds allow users the flexibility to manage and deliver a wide variety of personalized cross-media lead generation, customer retention, and marketing communications programs.
About PTI Marketing Technologies™
PTI Marketing Technologies™ is a world leader providing Integrated Marketing Solutions including Cross Media Variable Data Publishing (VDP), One to One Marketing Campaigns, and Web to Print solutions, to corporate enterprises, creative agencies, and the graphic arts industry.
The FusionPro VDP solution suite - consisting of desktop, online, and server-based VDP applications - is used to manage dynamic cross-media campaigns consisting of variable text and images, perform high-speed data merge, and generate production-ready output data streams.
The complete marketing campaign execution and tracking solution from PTI Marketing Technologies™ - FusionPro Links - consists of a powerful data-driven direct mail solution with personalized URLs, and microsites.
The FusionPro Web marketing collateral management system delivers online ordering and e-commerce, mail list purchase and management, versioned and variable documents, job submission, and file transfer.
Software as a Service (SaaS) solutions from PTI Marketing Technologies™ integrate with CRM and sales force automation systems, ERP solutions, content management systems, and and production workflows from Hewlett-Packard, Canon, Xerox, Kodak, and Xeikon.
More than 1,700 corporate customers use solutions from PTI Marketing Technologies™ to serve over 400,000 end users; more than 100 of the Fortune 500 offer desktop access to PTI Marketing Technologies™ products.
With solutions powered by PTI Marketing Technologies™ users can move smoothly from a powerful variable data publishing solution on the desktop to web-based and server-based solutions that can be customized for any sized organization.
