MARKETING OPERATIONS EXECUTIVE SUMMIT SUCCESS EXCEEDS EXPECTATIONS
The unique two day summit hosted at L’Auberge Del Mar had marketing experts from Forrester, Salesforce, Eloqua, Adobe, SiriusDecisions and other enterprise organizations who discussed the marketing processes and technologies essential to a company’s success. Session topics and panel discussions ranged from marketing automation and channel marketing to revenue attribution and closed loop reporting.
“The importance of marketing operations and the evolution of marketing technologies have shifted the focus of most marketing organizations,” says Coleman Kane, CEO of MarcomCentral and PTI Marketing Technologies. ”We created an agenda that was designed to address hot topics in marketing operations including the need to report real-time results, automating processes, executing dynamic content, and navigating the marketing technology landscape. The mind sharing between the speakers, attendees, and partners was superb.”
“Over the last couple years it became apparent that the marketing operations group has been greatly underserved,” says Dustin Ritter, VP of Marketing at MarcomCentral and PTI Marketing Technologies. “The void prompted the creation of the summit and the response was overwhelming. Attendees were extremely engaged and the discussions were focused and relevant. I couldn’t be happier with the end results.”
Future events are being planned on the heels of the successful event. For more information about the Marketing Operations Executive Summit and future events, visit http://www.marketingoperationssummit.com or email firstname.lastname@example.org.
About PTI Marketing Technologies / MarcomCentral - PTI Marketing Technologies®, the producers of MarcomCentral and FusionPro technologies, is a leading provider of SaaS based enterprise marketing software solutions since 2000. MarcomCentral is the premiere marketing asset management solution that empowers sales teams, field marketers, partners, and others to produce custom marketing pieces with corporate approved templates using data or a user’s selections to generate dynamic content. The online marketing resource center provides a platform to deliver all digital and traditional marketing assets to the field. MarcomCentral connects the platform to a corporation’s approved vendors to provide a one stop shop for all marketing goods. FusionPro marketing personalization solutions generate dynamic 1-to-1 marketing campaigns across a variety of marketing mediums.