PTI ANNOUNCES NEW MARCOMCENTRAL FUNCTIONALITY
Solana Beach, CA - August 25, 2011 - PTI Marketing Technologies™, a leading provider of software as a service (SaaS) web-to-print and marketing personalization solutions, announced the release of several important new features in MarcomCentral®, the industry leading print on demand solution.
Headlining MarcomCentral's new feature set is Integrated Mail List Processing, providing users a way to automate address verification using the Coding Accuracy Support System (CASS), and update mailing lists using the National Change of Address (NCOA) database. The data hygiene processes, previously performed offline in separated workflows, are critical to ensure that personalized direct mail pieces are reaching the intended recipients. Print service providers can now perform mailing list processing in an efficient and cost effective manner directly within a streamlined, online workflow.
"A central component of MarcomCentral's value is the ability to automate processes and simplify the user experience," says Jim Van Natter, Vice President of Sales, at PTI Marketing Technologies. "By integrating CASS and NCOA to MarcomCentral, service providers can process orders faster, reduce costs, and provide a much better overall experience to their customers."
Another new MarcomCentral feature named On Demand Delivery focuses on the ability to deliver customized communication pieces as a simple download or an embedded link in an email message. The communications can be automatically delivered as a JPG, a low resolution PDF, or a high resolution PDF. The new On Demand Delivery options help print service providers broaden their offering to enterprise marketers using their current MarcomCentral templates.
Other features include Autofill, interface enhancements, expanded integration capabilities, and storefront customization improvements. With Autofill, store users can complete dynamic forms quickly and easily within MarcomCentral using previously saved selections. New Autofill configuration options include the ability for selections to be bulk imported and exported, shared across products, and defined or restricted by users. All these new features strengthen MarcomCentral's position as a leading technology.
"Print on-demand solutions must transform into cross media, on-demand systems with feature sets that match the marketers' requirements or they face extinction," says Coleman Kane, CEO of PTI Marketing Technologies. "The continued growth and development of MarcomCentral is critical to our customers' success. We have to offer products and solutions that allow them to redefine their offering."
For more information on MarcomCentral and other PTI™ products, visit www.pti.com/marcomcentral or call 800.220.1727.
About PTI Marketing Technologies - PTI Marketing Technologies is a worldwide leader in marketing and printing technologies serving enterprise users and print service providers. Built on open-architected technology, PTI offers both online corporate storefronts (available in both Software as a Service [SaaS] and server versions) and scalable variable data publishing (VDP) software to produce powerful personalized marketing campaigns. PTI technology integrates easily with a wide variety of enterprise applications as well as production workflows from Hewlett-Packard, Ricoh, Canon, Xerox, Kodak and more. For more information go to www.pti.com or call 800.220.1727.