New FusionPro Expression Offering Uses Cloud Servers to Generate Online Personalized Images
Solana Beach, CA, June 21, 2011 - PTI Marketing Technologies™, a leading provider of software as a service (SaaS) web-to-print and marketing personalization solutions, announced today the launch of FusionPro Expression Producer (Cloud), the first image personalization solution that uses cloud computing to generate personalized images for web and email marketing campaigns.
FusionPro Expression Producer (Cloud) generates images on demand that previously required on-site servers, IT resources, and extensive custom programming. Now PTI customers can easily create personalized images for web and email campaigns using a single secure URL, and a FusionPro Expression Template. Any digital media capable of personalization can call the cloud servers using the URL and display the image immediately.
"PTI is focused on delivering new and truly innovative solutions to the marketplace," states Coleman Kane, President and CEO of PTI Marketing Technologies. "Our internal email campaigns have used cloud servers to create personalized imagery and the results are outstanding. Now all PTI customers can reap the benefits of using cloud servers and eliminate the headaches and costs and of a local installation."
"The new Expression cloud product is a game changer for image personalization," asserts Dustin Ritter, Vice President of Marketing at PTI. "The response rates of campaigns using image personalization have always spoken for themselves but the logistics of producing these campaigns has been challenging. Today, marketers want solutions that are powerful and easy to implement and the new FusionPro Expression Cloud delivers just that."
For additional information regarding FusionPro Expression Producer (Cloud), visit www.pti.com/FusionProExpressionProducerCloud/ or call 800.220.1727.
About PTI Marketing Technologies™ - PTI Marketing Technologies is a worldwide leader in marketing and printing technologies serving enterprise users and print service providers. Built on open-architected technology, PTI offers both online corporate storefronts (available in both Software as a Service [SaaS] and server versions) and scalable variable data publishing (VDP) software to produce powerful personalized marketing campaigns. PTI technology integrates easily with a wide variety of enterprise applications as well as production workflows from Hewlett-Packard, Ricoh, Canon, Xerox, Kodak and more. For more information go to www.pti.com or call 800.220.1727.